The Pew Research Center's Internet & American Life Project has
been studying online adults’ social networking site use since 2005, and
they have seen substantial growth since that first survey. According to their most recent survey, 72% of online adults use
social networking sites. Although younger adults continue to be the most
likely social media users, one of the more striking stories about the
social networking population has been the growth among older internet
users in recent years. Those ages 65 and older have roughly tripled
their presence on social networking sites in the last four years—from
13% in the spring of 2009 to 43% now.
This report, which was based on data from telephone
interviews conducted by Princeton Survey Research Associates
International, also studied online adults’ use of Twitter. The
percentage of internet users who are on Twitter has more than doubled
since November 2010, currently standing at 18%. Internet users ages
18-29 are the most likely to use Twitter—30% of them now do so.
To see the complete report, visit
this link at PEW.
