Wednesday, July 16, 2014

ZIP Code Business Patterns

Most of you may already be familiar with County Business Pattern data from the Census Bureau. County Business Patterns (CBP) is an annual series that provides economic data by industry down to the county level. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll. This data is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for other statistical series, surveys, and databases between economic censuses. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning.

Well this data is also available on a ZIP code basis as well. If you click this link to the CB County Business Pattern page you'll also see the area for accessing ZIP code level data:

Once you enter a ZIP code and click go, you will then be at a page full of data for the area - for example here is the headers for the Herkimer 13350 ZIP:

Note that once there you can change the ZIP Code or the year you want to see ! So if ZIP code data works better for you when it comes to business activity data, there's now an easy way to get to it !