The modern consumer has a wealth of choice over their device
and content sources, allowing them to adapt their viewing experience to suit their
needs and putting them in charge of their TV and video consumption. However,
this abundance of choice creates greater complexity for users. There is now an
opportunity for service providers to forge new aggregate services that will
help consumers simplify the management and selection of their content, enabling
them to enjoy the TV and video experience of tomorrow.
Click on the table below to see some of their major findings about more modern viewing habits. These findings are based on more than 15,000 interviews in 15 different countries. Although that may skew the results somewhat in regard to American consumers experiences, it clearly shows a more involved, and at the same time more selective, viewing process is taking hold.
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