Wednesday, September 16, 2015

New Census Web Tool Helps Business Owners Make Data Driven Decisions

 The U.S. Census Bureau released Census Business Builder: Small Business Edition, a new Web tool that allows business owners and entrepreneurs to easily navigate and use key demographic and economic data to help guide their research into opening a new business or adding to an existing one.
The Census Business Builder was developed with user-centered design at its core and incorporated feedback from customers and stakeholders, including small business owners, trade associations and other government agencies.
The tool combines data from the American Community Survey, the economic census, County Business Patterns and other economic surveys to provide a complete business profile of an area. Business statistics include the number of establishments, employment, payroll and sales. American Community Survey statistics include population characteristics, economic characteristics and housing characteristics.
If you want to  go directly to the web tool, click here to launch the small business edition tool. Below is a sample screen shot for mapping the total consumer expenditures when dining out that might help a small business owner decide where they wanted to locate a new restaurant. Click the map to enlarge it.