Wednesday, September 25, 2013

Changing Television and Video Viewing Habits of Consumers Worldwide

According to a study released from Ericsson ConsumerLab, the times, they are a'changing. The explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content. Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast services. Today people take their entertainment with them around the house – and beyond. Viewing TV and video is now something that happens throughout the day, and as our exposure to content increases, so does our attitude and behavior towards it.

The modern consumer has a wealth of choice over their device and content sources, allowing them to adapt their viewing experience to suit their needs and putting them in charge of their TV and video consumption. However, this abundance of choice creates greater complexity for users. There is now an opportunity for service providers to forge new aggregate services that will help consumers simplify the management and selection of their content, enabling them to enjoy the TV and video experience of tomorrow.

Click on the table below to see some of their major findings about more modern viewing habits. These findings are based on more than 15,000 interviews in 15 different countries. Although that may skew the results somewhat in regard to American consumers experiences, it clearly shows a more involved, and at the same time more selective, viewing process is taking hold.

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